Entravision Political Content and Coverage

May 10, 2016

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As the 2016 presidential election approaches, Hispanic voters will again play a critical role in determining who will be our next president, not to mention tens of thousands of down-ticket races. Since 1996, Entravision has supported political parties and candidates with a suite of media solutions to reach and influence Hispanic voters.

Creating and distributing valuable political content is at the core of Entravision’s political offering. Entravision has assembled a team of reporters, bloggers, political experts and social media creators to reach our audience across devices and media channels. Our content programs, including Perspectiva Nacional, a political public affairs show hosted by renowned national broadcaster Tsi-tsi-ki Felix, Desde la Casa Blanca, and Política para Mí, inform and empower our audience.

“Creating and distributing valuable political content is at the core of Entravision’s political offering.”

To further engage Hispanic voters in the political process, we produce a series of multi-platform initiatives focused on driving political awareness and empowerment. These initiatives include:

  • Tú Decides which leverages all of Entravision’s media assets, programs and broadcast talents, both online and offline, to deliver educational initiatives that increase Latinos’ political awareness and drive voter engagement, and
  • La Raza Decide, one of the nation’s largest voter registration drives. In 2015 this program, in partnership with national and local community organizations, registered over 100,000-voters.