Entravision SMB: Local Market Solutions

May 10, 2016

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Small and Medium (SMBs) businesses serving local markets have unique needs that differ greatly from national and global companies. Consumers that buy from SMBs use a variety of traditional and online media to shop for local services and products. Most SMBs rely on lower funnel marketing solutions that directly convert audiences into purchasers or repeat purchasers.

A BIA/Kelsey SMB survey on media spending shows that digital media, radio and mobile advertising represent the top three media spending channels for SMB radio advertisers. We, at Entravision, are a major player in all three of these categories so we are uniquely positioned to deliver integrated media solutions that cut across artificial boundaries to engage your potential customers at their most receptive moments. Our integrated solutions drive foot traffic and lead generation to maximize the lift generated by your campaign.

Naturally, client solutions vary greatly by industry and client needs. Future SMB Local Market Solutions articles will focus on specific success stories where we will share best practices.

“We are uniquely positioned to deliver integrated media solutions that cut across artificial boundaries to engage your potential customers at their most receptive moments.”

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Source: BIA/Kelsey LCM Wave 17