The Bilingual/Bicultural Consumer Segment

August 11, 2016

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When organizations refer to bilingual/bicultural Hispanics, they typically are denoting a 1.5 or 2.0 generation-Hispanic. The 1.5-generation Hispanic is foreign-born, and came to the U.S. at the age of 10 years or less. This generation represents 26% of the 1.0 generation. The 2.0 generation Hispanic is U.S. born, with at least one foreign-born parent. While… Read More