Executive Q&A: Jeffery Liberman

June 16, 2016

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Jeffery Liberman has been Entravision’s Chief Operating Officer since July 2012. He has in-depth experience in the media industry, an industry he has been involved in for over forty years. In this article, Mr. Liberman discusses his career in the radio industry and how the latter has changed throughout the years. Nativity or birth….from the age of 10, my dad’s… Read More

A Closer Look at the 2016 Persuadable Hispanic Voter

June 16, 2016

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According to Pew Research, more than 25 Million U.S. Latinos are eligible to vote in 2016, 40% higher than in 2008. As in previous elections, persuadable Hispanic voters are in a position to impact the results of who will be the next President of the United States. But who really are these persuadable voters? Having… Read More

Executive Q&A: Walter Ulloa

May 10, 2016

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Walter Ulloa is Entravision’s Chairman and CEO. A third-generation Mexican immigrant, he is a graduate of the University of Southern California and Loyola Law School in Los Angeles, and is an esteemed Hispanic media industry pioneer. In this interview, he speaks about the company's inception, its naming,  the industry's present, and its dynamic future. Read More

Total Hispanic Market

May 10, 2016

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All this talk about a Total Market approach makes you wonder whatever happened tothe Total Hispanic Market. A discussion on the comprehensive Hispanic Market has been absent from the industry; we, at Entravision, are initiating it. Read More

Hispanics: Drivers of topline revenue growth

May 10, 2016

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With the buying power of the Hispanic market now eclipsing $1.2 trillion annually, marketers are more focused than ever on attracting this lucrative segment to their brands. But understanding the “how” in consumer spending is just as important as the “how much.” Read More