Entravision San Diego

July 30, 2018

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Entravision San Diego once again participated in the San Diego County Fair, sponsoring the Plaza de Mexico stage. Each weekend of the fair, our talent was on stage greeting the community and presenting the artists and musical groups. Our news anchors Sergio Urquidi, Claudia Rodriguez, Marco Serrano, Diane Perez, as well as the Promotions and… Read More

National Hispanic Heritage Month: How SMBs Can Join the Celebration

October 18, 2016

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The National Hispanic Heritage Month (HHM), which takes place between September 15th and October 15th, is a time when we celebrate the importance of the U.S. Hispanic population and the numerous contributions they've made to society. As an SMB, this represents a great opportunity to establish a deeper connection to the Hispanic community and to reach… Read More

Pulpo + MOAT = Enhanced Viewability in the Hispanic Market

October 18, 2016

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In the spring of 2015, Pulpo joined forces with Moat in an effort to improve viewability for our customer’s campaigns. This partnership provides a deeper understanding of the media utilized in each of our client's campaigns and viewable inventory availability with a 90%+ measurability rate for both display mobile and video. Moat provides the most… Read More

What’s on the Minds of Persuadable Voters in this Election Cycle?

October 18, 2016

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With the national election less than two months away, it seems that this election cycle is filled with new polls from new polling organizations with many different results. Gone are the days when only a handful of outlets polled for voting preference and the results were released with less frequency. Now, not only is there… Read More

Hispanics and the Hispanic Heritage Month

October 18, 2016

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According to a Nielsen Study, approximately 30% of Hispanics celebrate the Hispanic Heritage Month (HHM), the period between September 15th and October 15th dedicated to honoring the history, culture and legacy of U.S. citizens whose ancestors came from Spain, Mexico, Latin America or Central America. Many Latin American countries celebrate their independence during this time frame,… Read More

What to Know About Hispanic Consumers' Restaurant Preferences

August 11, 2016

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Out-of-home dining is a huge industry in the United States. From fast food to fine dining, millions of consumers frequent restaurants every day. Not only are Hispanics changing the demographic makeup of the country, but they are also making a remarkable impact on all aspects of quick-service business, from marketing and branding to product development,… Read More

Mobile App Diversity Study Across the Total Hispanic Market

August 11, 2016

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Last month, Entravision completed a primary research study on Hispanic mobile app usage across acculturation levels. The study was a joint research effort developed by the leading market research firm ThinkNow Research. What made this study particularly different was that it focused on understanding the behaviors and motivations that make mobile app experiences unique among… Read More