First-Generation Hispanics

June 16, 2016

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First-generation Hispanics are defined by the Census as immigrants from Spanish speaking countries of origin. Typically, they come to the U.S. at the age of 10+. Those immigrants that come to the U.S. at the age of 10 years or younger, are considered 1.5-generation immigrants. Surprising to many, 26% of the first-generation Hispanic immigrant population… Read More

The Rise of the Hispanic Car Buyer: A Market Phenomenon

June 16, 2016

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Every year, the Hispanic population grows by about one million people. Today, Hispanic consumers account for $27.9 billion in registered new vehicle transactions, representing 11% of the total market – an impressive figure and one that continues to grow. Automakers are intensifying their pursuit of Hispanic car buyers for that reason: growth. In fact, many industry executives… Read More

19 Years of Super Estrella!

June 16, 2016

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Paulina Rubio. Ricky Martin. Enrique Iglesias. These are just some of the top artists that have performed at Reventon Super Estrella, LA’s longest running Latino concert now in its 19th year. For almost two decades, Reventon Super Estrella has been entertaining audiences with both Spanish Pop and Rock en Español music in a festival like… Read More

A Closer Look at the 2016 Persuadable Hispanic Voter

June 16, 2016

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According to Pew Research, more than 25 Million U.S. Latinos are eligible to vote in 2016, 40% higher than in 2008. As in previous elections, persuadable Hispanic voters are in a position to impact the results of who will be the next President of the United States. But who really are these persuadable voters? Having… Read More

Executive Q&A: Walter Ulloa

May 10, 2016

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Walter Ulloa is Entravision’s Chairman and CEO. A third-generation Mexican immigrant, he is a graduate of the University of Southern California and Loyola Law School in Los Angeles, and is an esteemed Hispanic media industry pioneer. In this interview, he speaks about the company's inception, its naming,  the industry's present, and its dynamic future. Read More

Hispanics: Drivers of topline revenue growth

May 10, 2016

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With the buying power of the Hispanic market now eclipsing $1.2 trillion annually, marketers are more focused than ever on attracting this lucrative segment to their brands. But understanding the “how” in consumer spending is just as important as the “how much.” Read More