The Rise of the Hispanic Car Buyer: A Market Phenomenon

June 16, 2016

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Every year, the Hispanic population grows by about one million people. Today, Hispanic consumers account for $27.9 billion in registered new vehicle transactions, representing 11% of the total market – an impressive figure and one that continues to grow. Automakers are intensifying their pursuit of Hispanic car buyers for that reason: growth. In fact, many industry executives… Read More