In the spring of 2015, Pulpo joined forces with Moat in an effort to improve viewability for our customer’s campaigns. This partnership provides a deeper understanding of the media utilized in each of our client's campaigns and viewable inventory availability with a 90%+ measurability rate for both display mobile and video. Moat provides the most… Read More

Last month, Entravision completed a primary research study on Hispanic mobile app usage across acculturation levels. The study was a joint research effort developed by the leading market research firm ThinkNow Research. What made this study particularly different was that it focused on understanding the behaviors and motivations that make mobile app experiences unique among… Read More

First-generation Hispanics are defined by the Census as immigrants from Spanish speaking countries of origin. Typically, they come to the U.S. at the age of 10+. Those immigrants that come to the U.S. at the age of 10 years or younger, are considered 1.5-generation immigrants. Surprising to many, 26% of the first-generation Hispanic immigrant population… Read More

Every year, the Hispanic population grows by about one million people. Today, Hispanic consumers account for $27.9 billion in registered new vehicle transactions, representing 11% of the total market – an impressive figure and one that continues to grow. Automakers are intensifying their pursuit of Hispanic car buyers for that reason: growth. In fact, many industry executives… Read More

Paulina Rubio. Ricky Martin. Enrique Iglesias. These are just some of the top artists that have performed at Reventon Super Estrella, LA’s longest running Latino concert now in its 19th year. For almost two decades, Reventon Super Estrella has been entertaining audiences with both Spanish Pop and Rock en Español music in a festival like… Read More