Xoom Corporation is a San Francisco based digital money transfer company that allows users to securely transfer money online. Generally, target users are people living abroad who send money from their country of residence to their native country. See the App Store link here Xoom has been Headway’s client for the better part of two… Read More

Paulina Rubio. Ricky Martin. Enrique Iglesias. These are just some of the top artists that have performed at Reventon Super Estrella, LA’s longest running Latino concert now in its 19th year. For almost two decades, Reventon Super Estrella has been entertaining audiences with both Spanish Pop and Rock en Español music in a festival like… Read More

Walter Ulloa is Entravision’s Chairman and CEO. A third-generation Mexican immigrant, he is a graduate of the University of Southern California and Loyola Law School in Los Angeles, and is an esteemed Hispanic media industry pioneer. In this interview, he speaks about the company's inception, its naming,  the industry's present, and its dynamic future. Read More

All this talk about a Total Market approach makes you wonder whatever happened tothe Total Hispanic Market. A discussion on the comprehensive Hispanic Market has been absent from the industry; we, at Entravision, are initiating it. Read More

Entravision’s digital media offering is unique in that we have both the largest Hispanic reach as well as the ability to target precisely Hispanics across acculturation levels. But rather than resting on our laurels, we have been working hard to increase our penetration of the rapidly growing online Hispanic, or (i)Hispanic, market. Read More

With the buying power of the Hispanic market now eclipsing $1.2 trillion annually, marketers are more focused than ever on attracting this lucrative segment to their brands. But understanding the “how” in consumer spending is just as important as the “how much.” Read More