Last month, Entravision completed a primary research study on Hispanic mobile app usage across acculturation levels. The study was a joint research effort developed by the leading market research firm ThinkNow Research. What made this study particularly different was that it focused on understanding the behaviors and motivations that make mobile app experiences unique among… Read More

Today, over 178 million people in the U.S. own a smartphone, that’s an almost 74% market penetration (comScore). What's more, U.S. consumers download an average of 8.8 apps per month. In many ways, the latest thinking is not “mobile first,” but “mobile app first,” where transactions and interactions are taking place on apps first, rather than… Read More