Pulpo + MOAT = Enhanced Viewability in the Hispanic Market
October 18, 20161 Comment
In the spring of 2015, Pulpo joined forces with Moat in an effort to improve viewability for our customer’s campaigns. This partnership provides a deeper understanding of the media utilized in each of our client’s campaigns and viewable inventory availability with a 90%+ measurability rate for both display mobile and video.
Moat provides the most robust ad viewability verification solution for display and video in the industry. This means that we can accurately measure impressions served by getting statistics in real time to help us optimize campaigns. Moat is the first company to be accredited by the Media Rating Council (MRC) for its measurement of viewable ad impressions across display video and mobile.
In an industry intrinsically linked to competiveness, it is important to discover and implement leading-edge technology that can bring value to our clients. Pulpo has a commitment to excellence in delivering advertisers the best product for reaching and touching the Total Hispanic Market.